Taco Bell wanted to bill their latest, cheese-filled monstrosity as the biggest thing in history, so we decided to take them at their word. We launched the Quesalupa on the world's biggest stage with a spot promising audiences that their most cherished cultural touchpoints are nothing compared to what Taco Bell had in store. Sports.. celebrities.. scientific innovation...the very pillars of civilization are as the buzzing of flies before the the unbridles majesty of a taco with cheese baked into the shell.