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Honda

Good Reasons

DIGITAL VIDEO & BROADCAST

If there's one thing the American people love, it's a rational, fact based argument. This integrated campaign set out to do just that, giving them some logical-ass reasons to buy a Honda, and just for good measure, we got Puddy from Seinfeld to hit 'em with the hard sell.

Good Reasons Case Study
03:38
Good Reasons Interactive - Technology
01:11
Good Reasons Interactive - Safety
02:01
Good Reasons Interactive - Fuel Efficiency
01:43
Good Reasons TV - Denier
00:31

Gold Award for Interactive Campaign -- American Advertising Awards
Gold Award for Integrated Campaign -- American Advertising Awards
Best In Show --- American Advertising Awards
Communication Arts-- Award Of Excellence, 2012
Think LA Awards, Best Campaign 2012

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